It almost makes the saying “ never judge a book by its cover” a bit deviated, when it comes to the fashion industry. The industry where the outer covering makes a very strong impression and so is valued accordingly. Especially when it comes to the packaging industry. The huge market out there, has always surprised us with their designs and innovations. When design, printing and packaging comes under the same roof, the best packaging designs and branding takes birth. For every product packaging creates its identity which adds utmost value to the brand and then of course it protects the product and attracts the consumers.
Designing packaging for any product takes a lot of processing. The design should be simple and easy to understand, any complication may slow down the sale of the particular product. The quality of the packaging can either make or break the brand image and so should be carefully taken into consideration.
Every design in this field, needs to satisfy some of these seven traits for an effective packaging and these are
- Simplicity
- Practicality
- Originality
- Extensibility
- Beauty
- Functionality
- Informative
The more simple visual appeal a product packaging provides, the more closer it gets to the customer.
Practicality helps the brand to stand with more strength in the market, being smart and managing the cost is one of the main mantras for brands. After all it’s ultimately about the money.
Originality sets the ground for a brand and makes it stand out and creates that differentiating factor. And since being updated and upgrading your packaging is very important to walk parallel and one step ahead of the trends really works for the industry that is being extensible and original at the same time is very significant.
The aesthetic choice of a packaging always combines with its functionality and informativity.
The production date, expiry date, batch number and much more information on the packaging has to be designed in a certain way, so that it contributes to add a certain aesthetic to the packaging and its products. The digitization and graphic arts have really made a very new and innovative perspective of the packaging industry. Consumers love to use these amazing packaging which gives beauty and functionality together. And when packaging meets art these amazing packaging can be seen to grab our attention successfully.
mimesis 